It all begins with our values.

People First

This one is deep. Great leaders care first about their people. That means doing the right thing, PERIOD. Leaders drive integrity, compassion, and love through their employees to every corner of the business, ultimately reaching the broader community of customers, suppliers, and investors.
Pragmatism

We have lofty goals and are unwavering in our values. That doesn’t mean we aren't realists. Businesses are made of people and people aren't perfect. Simplify, move the ball forward, the best deal is a closed one. There are no silver bullets, but there can always be a step forward. Keep plugging.
Discipline

Nothing gets done without focus. Set measureable goals and focus on them, holding yourself and your team accountable. That can mean tough love, but results matter. Pick the numbers, hit the numbers, next question.